# Ask Ledo LLC

> Calm intelligence for AI CRM and beyond.

Ask Ledo LLC is a Florida-based AI company building calm, ambient intelligence — starting with LeadMachine, an AI-first CRM for small business.

## Status

- Founded: 2025
- Entity: Florida LLC
- Location: Melbourne Beach, FL
- Website: https://askledo.com
- Revenue-generating: Yes (LeadMachine is live)

## Key Pages

- Home / company + vision: https://askledo.com/
- LeadMachine (AI CRM): https://askledo.com/leadmachine/
- AdMachine (managed Google Ads / PPC): https://askledo.com/admachine/
- Local Services Bundle (LeadMachine + AdMachine for the trades): https://askledo.com/local-services/
- Trust Center (security + data handling): https://askledo.com/trust/
- Privacy: https://askledo.com/privacy/ · Terms: https://askledo.com/terms/ · CCPA: https://askledo.com/ccpa/

## Products

- LeadMachine — AI-first CRM for small business ($58/user/mo, all-in). Live.
- AdMachine — Ledo-powered managed Google Ads / PPC, run by senior operators. Live.
- Local Services Bundle — LeadMachine + AdMachine packaged for home-service businesses (HVAC, plumbing, landscaping, etc.).
- Ledo Everywhere — embeddable / white-label AI layer (roadmap).

## Product: LeadMachine

LeadMachine is an AI-first CRM built for small businesses. It replaces the complexity of traditional CRMs with a calm, intelligent assistant named Ledo.

- Website: https://leadmachine.fyi
- App: https://app.leadmachine.fyi
- Pricing: $58/month flat (all-in, no per-seat pricing)
- Category: AI CRM / Sales Automation

### Key Features

- AI-powered lead scoring and prioritization
- Conversational CRM — manage your pipeline through natural language
- Automated follow-up sequences
- AI lead enrichment and research (Ledo Lookup)
- Focus Mode — AI surfaces the one thing that matters right now
- Ledo Says — proactive insights without being asked
- Agentic commands — tell Ledo what to do in plain English
- Smart notifications (only what matters)
- Lead capture from web forms, social ads, and messaging
- Embeddable forms and chat widgets for any website
- Deal Flow pipeline management

### Integrations

- Shopify, Stripe (E-commerce and Payments)
- WordPress, Webflow (CMS)
- Google Calendar (Scheduling)
- MailChimp (Email Marketing)
- Facebook Lead Ads, LinkedIn Lead Gen (Lead Generation)
- Gravity Forms (Forms)
- DecoNetwork (Print and Apparel)
- WhatsApp, TikTok Shops (coming soon)

## Philosophy: The Calm Operator

Ask Ledo follows the "Calm Operator" philosophy — AI should reduce cognitive load, not add to it. Instead of dashboards, notifications, and feature bloat, Ledo works quietly in the background, surfaces only what matters, and handles the rest autonomously.

Core principle: The best technology does not demand your attention. It earns it.

## Three-Phase Vision

1. **Phase 1 — LeadMachine**: AI-first CRM for small business ($58/mo flat). Live and revenue-generating.
2. **Phase 2 — Ledo SDK**: Embeddable AI layer and white-label operator for vertical SaaS partners.
3. **Phase 3 — Still Work**: Ambient intelligence for everyday life. Calm, contextual AI that extends beyond CRM.

## Market Opportunity

- $89B global CRM market growing at 14% annually
- 33 million small businesses in the US alone
- 73% of small businesses use spreadsheets or nothing for lead management
- Enterprise CRMs (Salesforce, HubSpot) charge $150+/user/mo and gate AI behind premium tiers
- Lightweight tools (Pipedrive, Monday) offer simplicity but zero intelligence
- "AI CRM" incumbents have bolted chatbots onto traditional databases — AI-adjacent, not AI-first

## Founders

### Jay Thornton
- Role: Co-Founder
- Email: jay@leadmachine.fyi
- Website: https://jaythornton000.com
- LinkedIn: https://www.linkedin.com/in/jaythornton/

### Mike Fraser
- Role: Co-Founder
- Email: mike@leadmachine.fyi
- Website: https://avalanchemediaworks.com/
- LinkedIn: https://www.linkedin.com/in/michaelfraser/

## Target Market

Small businesses (1-50 employees) who need CRM functionality but are underserved by enterprise tools like Salesforce/HubSpot and limited by simple tools like Pipedrive. LeadMachine is purpose-built for operators who want AI to handle the work, not create more of it.

## Contact

- General: https://askledo.com/#contact
- Jay Thornton: jay@leadmachine.fyi
- Mike Fraser: mike@leadmachine.fyi