LeadMachine + AdMachine · Built for the trades
Your ads find them.
Your CRM closes them.
Full-service Google Ads management and AI-powered lead follow-up, built for HVAC, plumbing, landscaping, and the businesses that run on calls.
LeadMachine + AdMachine · Built for the trades
Your ads find them.
Your CRM closes them.
Full-service Google Ads management and AI-powered lead follow-up, built for HVAC, plumbing, landscaping, and the businesses that run on calls.
Most service businesses are losing money in two places at once.
Ad spend that never connects to real jobs closed. Leads that arrive and go cold. Both problems have the same root: nobody is watching the full picture.
Your Google Ads are running on autopilot
Search terms that have never produced a call are still burning through your budget. Without regular audits, wasted spend compounds quietly until the numbers are obviously wrong.
Leads come in and sit there
A form fills out. An ad converts. Then it waits in an inbox or a spreadsheet until someone gets to it, which is usually after the job has already gone to whoever called back first.
Your ads and your CRM have never met
Your ad platform does not know which leads became customers. Your follow-up system does not know which campaign brought them in. You cannot optimize what you cannot connect.
Managing it yourself costs more than fixing it
You could learn Google Ads. You could build a follow-up system. Or you could run the business and let a system that already knows how to do both handle it.
Two products. One intelligence layer. Everything connected.
LeadMachine and AdMachine run on the same AI, the Ledo Knowledge Center, so learnings from your ad account sharpen your CRM and the other way around.
The CRM that works without you.
Every lead captured, researched, and ready to work. Ledo knows your pipeline and surfaces who needs attention before you have to ask.
- Captures leads from your website, ads, and Shopify store automatically, no manual entry
- Researches every contact the moment they arrive: company size, revenue, social profiles
- Ledo tells you who needs follow-up today and gives you the context to make the call count
- Prepares a brief before every meeting so you know exactly who you are talking to
- Works from your phone, tablet, or desktop with no download required
- Every AI feature included at every tier, no gating
Google Ads managed by people who have done it for twenty years.
We manage your account end to end. Ledo audits, our operators make the calls, and you receive clear reporting on the numbers that matter to your business.
- Regular account audits covering spend, conversions, wasted terms, and campaign structure
- Ledo pulls validated learnings from every account we manage, so your vertical is already in the system
- Operators with twenty-plus years in paid search make the decisions, not an automated platform
- Reporting built around the KPIs you actually use to measure your business, not vanity metrics
- We come to you with questions when we need your input, otherwise we handle it
- Flat retainer pricing, no percentage of spend, no hidden fees
What the system produces in practice.
These are numbers from live accounts we manage today, not projections from a case study deck.
Against a $60 target CPA. The account had been running without regular attention. Wasted spend was identified and restructured in the first audit session.
The target was $60. The managed result came in at $27.31. That gap represents budget that was previously burning on terms that never produced a call.
Every account we manage feeds learnings back into Ledo. When we take on a new HVAC client, we already know what works for HVAC in paid search.
Simple from your side. Serious work behind it.
You do not log into Google Ads. You do not configure a CRM. We handle both and keep you informed on the results.
We connect your accounts and learn your business
Google Ads access, your website or lead source, and LeadMachine. We spend the first session understanding your goals, your market, and how you measure a good month.
Ledo audits your ad account
The first audit surfaces wasted spend, structural problems, and what the account needs to perform. We handle the analysis and determine what moves first.
We manage the account. You see the results.
Our operators make the decisions and execute the work. You receive clear reporting against the KPIs we agreed on at the start. We come to you when we have a question that needs your input, not the other way around.
Leads flow into LeadMachine automatically
When an ad converts, the lead lands in LeadMachine already researched. Ledo tells your team who they are, where they came from, and what to do next.
The system compounds over time
Every audit session makes the next one sharper. The Ledo Knowledge Center accumulates what works in your market and applies it going forward, without sharing your data with anyone else.
Priced to your ad spend. No percentage taken.
Every tier includes full AdMachine management and LeadMachine seats for your team. The retainer is flat. We earn on results, not on volume.
Up to $2,500 in monthly ad spend
- Full Google Ads management
- Regular Ledo-powered account audits
- KPI reporting on your terms
- 1 LeadMachine seat included
- Automated lead capture from website and ads
- Full Ledo AI for your pipeline
$2,500 to $5,000 in monthly ad spend
- Full Google Ads management
- Regular Ledo-powered account audits
- KPI reporting on your terms
- 3 LeadMachine seats included
- Lead capture from website, ads, and Facebook
- Full Ledo AI for your team
- Google Calendar sync and meeting prep
$5,000 to $10,000 in monthly ad spend
- Full Google Ads management
- Priority audit cadence
- KPI reporting on your terms
- 5 LeadMachine seats included
- Lead capture across all connected sources
- Full Ledo AI for your team
- Google Calendar sync and meeting prep
- MailChimp sync for lead nurture
talk
$10,000+ in monthly ad spend
- Multi-account Google Ads management
- Custom audit and reporting cadence
- Custom KPI framework
- LeadMachine seats scoped to your team
- Multi-source lead capture and routing
- Direct line to senior operators
- Custom Knowledge Center configuration
Retainer pricing does not include your Google Ads budget. Ad spend goes directly to Google. Ask about preferred pricing for qualifying partners.
What we do not do.
Calm intelligence is defined as much by restraint as by capability. These are deliberate choices built into how we work.
No vanity dashboards
Impressions and click volume are not your business result. We report to the KPIs that reflect actual jobs won, agreed at the start and revisited as your priorities change.
No urgency theater
No panic alerts, no late-night notifications, no manufactured drama. When something in your account needs attention, you hear about it clearly and with context.
No percentage of spend
Our retainer is flat. We do not earn more when your budget goes up, so our incentive is always results, not volume.
No shared data between clients
The Knowledge Center stores abstracted patterns, never raw account records. What works in your account stays yours. The intelligence that compounds is structural, not personal.
No surprise moves
We manage the account and make the decisions, but every change is logged and reported back to you. You always know what we have done and why.
No feature bloat
LeadMachine does not ship features because a competitor shipped them. If it does not make you more clear-headed after using it, it does not ship.
Tell us about your business. We will tell you what we see.
A first conversation is a real look at your current ad account and lead situation. We tell you honestly what we find and talk through which tier fits where you are right now.
No slides. No script. Just a direct conversation about whether this makes sense for your business.
Talk to us about your business →